Case study
Twinzo
Client: Twinzo
Year: 2024
- UX/UI design
- Web development
Twinzo is an innovative tech start-up that creates digital twins for manufacturing companies, healthcare, hospitality, home automation, and beyond.
The Client
Twinzo technology enables businesses to make strategic decisions with real-time data on logistics, production, quality control, energy consumption, and environmental impact. It helps companies visualize, understand, and manage logistics efficiently. Twinzo was founded by Michal Ukropec, a 4.0 tech expert with over 25 years of experience and a key influencer on the European tech scene with a growing base of nearly 100k LinkedIn followers.
The Challenge
Together with the team from Twinzo, we face the challenge of aligning the current old-fashioned website with a high-tech mobile app, ensuring it communicates the brand's position as a technology leader in the sector. We also recognized the need for brand refresh to make sure Twinzo stands out, differentiates itself from the competition and has a contemporary look & feel.
The Solution
Our team has designed and developed a marketing website that will help Twinzo attract new clients, build trust and serve as a foundation for future growth. Guided by objectives, we've opted for a scrolly-telling style for the website. This approach highlights the product, presenting it in the simplest possible manner: see, know, manage. Achieving this balance was particularly challenging given the product's diverse capabilities and use-cases. With a revamped logo, color palette, and fonts, Twinzo now presents the look of a tech leader, aligning the website's appearance with its fresh-looking app. We would like to thank the Twinzo team and Soulmates Ventures for seamless cooperation and trust.