Carl. Your Buddy for Social Media Success.
The client
Carl for Social, backed by Carl Data Company, is the Virtual Data Assistant that empowers content creators to elevate their social media success by transforming data into actionable insights—without the hassle of complex spreadsheets.
The challenge
When we began working with Carl for Social on their brand identity and app, we encountered a recently designed version that didn’t resonate with the internal team. Our mission was to create a cohesive brand that not only aligned with their vision but could also evolve across all Carl Data Company products over time. Additionally, we were tasked with creating a character, Carl, to serve as a guide for users of the Carl for Social app.
The solution
Following a comprehensive review of Carl for Social’s strategic goals and vision, we’ve embarked on a mission to elevate the brand, ensuring it deeply resonates with the target audience. Simultaneously, we’re conducting a full audit of the mobile app to refine user flows and integrate new features. Lastly, we’ve launched a marketing website to amplify the product’s presence and drive engagement.
